$499.00 The original price was: $499.00.$5.99The current price is: $5.99.
Social Connect by PixelYourSite
Social Connect by PixelYourSite is the premium social login plugin for WordPress and WooCommerce that allows site visitors to register and log in using their Facebook or Google accounts, eliminating the friction of the traditional account creation process while simultaneously feeding high-quality identification data to the site's tracking and advertising platforms.
What sets Social Connect by PixelYourSite apart from other social login plugins is its dimension as a marketing tool: each user who logs in with Facebook contributes their fb_login_id, an identifier that PixelYourSite can include in the events of the Meta Conversion API, directly improving the EMQ (Event Match Quality) score of the advertising account and thus the accuracy of tracking, conversion attribution and campaign performance.
Social Connect by PixelYourSite is a standalone product within the PixelYourSite ecosystem, designed to operate both independently and integrated with the main PixelYourSite Professional plugin.
What is Social Connect by PixelYourSite used for?
Any WordPress site or WooCommerce store that invests in advertising on Meta, Google Ads, or other platforms needs its conversion tracking to be as accurate as possible. The problem is that a significant portion of visitors browse as anonymous users, which limits Meta's ability to correctly attribute conversions to the ads that generated them.
Social Connect by PixelYourSite addresses this gap from two angles simultaneously. On one hand, it reduces the friction of the site registration and login process, increasing the rate of identified users. On the other, it uses the identity of these users to enrich the data sent with Conversion API events to Meta, improving the match quality between site conversions and Facebook users.
The scenarios where Social Connect by PixelYourSite makes a real impact are very specific. WooCommerce stores that invest in Meta Ads campaigns and need to improve their EMQ score so that Meta attributes more sales to their ads and optimizes delivery. Sites with high abandonment rates during the registration process that want to simplify that step with a click instead of a form. Performance marketing projects where the quality of tracking data directly determines the cost per acquisition. And any WordPress site where reducing access friction and improving user identification are objectives that directly impact conversion.
Features of Social Connect by PixelYourSite
Social Connect by PixelYourSite is built to cover both the user experience on the frontend and the tracking and attribution needs on the advertising backend. These are its main features:
- Social login with Facebook and Google in one click. Website visitors can register and log in using their Facebook or Google accounts without needing to create a new username and password. The process is completed in seconds, eliminating the traditional registration form as a barrier to entry.
- Native integration with PixelYourSite for sending the
fb_login_idat CAPI events. When a user logs in with Facebook, Social Connect by PixelYourSite makes the identifier available to PixelYourSitefb_login_idof that user. PixelYourSite includes that identifier in the events it sends to Meta's Conversion API, allowing Meta to more accurately match site events with users on its platform, improving the EMQ score and overall tracking quality. - Improvement of Meta's Event Match Quality (EMQ) score. The EMQ score is the metric Meta uses to evaluate the quality of the identification data it receives with each event. The higher the score, the better Meta can attribute conversions to ads and optimize delivery.
fb_login_idThe information provided by Social Connect by PixelYourSite is one of the signals that has the greatest impact on improving EMQ, especially for high-value events such as Purchase in WooCommerce. - User identification for Google Analytics, Pinterest Tag and Bing Ads. In addition to integration with Meta, the identification data captured when the user logs in socially is available to improve tracking and attribution on other advertising platforms integrated with PixelYourSite, including Google Analytics, Pinterest Tag, and Microsoft Advertising.
- Positioning of social login in multiple locations on the site. Social Connect by PixelYourSite allows you to display login options with Facebook and Google in standard WordPress login and registration forms, in site comments, via a dedicated widget, via shortcode on any page or section, and at key points in the WooCommerce flow such as the product page, cart, and checkout.
- Configurable discount to encourage the use of social login. In the context of WooCommerce, Social Connect by PixelYourSite allows you to configure a special discount that is automatically applied when a customer uses social login during the checkout process. This functionality serves as a direct incentive for users to choose to log in with Facebook or Google instead of checking out as a guest, increasing the number of identified users and improving tracking data.
- Integration with Elementor to create custom social login widgets. Social Connect by PixelYourSite integrates with Elementor, allowing you to design and place social login buttons with fully customized styles in any position on the site using Elementor's visual editor, without the need for code.
- Complete visual customization of the social login button and widget. The plugin includes a style editor that allows you to select from a wide variety of login icons, customize text, and adapt the appearance of the buttons to the site's design.
Benefits of using Social Connect by PixelYourSite
The impact of Social Connect by PixelYourSite operates in two complementary dimensions: user experience and advertising performance.
- Increased registration rate and reduced site abandonment. The registration form with email and password is one of the biggest points of friction on any website. Replacing or complementing it with a social login button significantly reduces abandonment, increasing the number of registered users with less effort on their part.
- Direct improvement of Meta Ads campaign performance. A higher EMQ score in Conversion API events allows Meta to attribute more conversions to the correct ads and optimize campaign delivery more accurately. This translates into a better return on ad spend without increasing the budget.
- Larger volume of users identified for advertising tracking. Every user who logs in with Facebook or Google is identified as a user by the tracking platforms. The higher the proportion of identified users relative to the total number of visitors, the better the quality of the data received by Meta, Google, and the other platforms, resulting in more accurate attribution and more effective retargeting audiences.
- More attributable WooCommerce conversions and more optimizable campaigns. In WooCommerce stores that receive paid traffic, the
fb_login_idThe functionality provided by Social Connect by PixelYourSite in Purchase events is especially valuable. It allows Meta to connect each purchase with the buyer's Facebook profile with greater certainty, improving sales attribution to specific campaigns and the effectiveness of lookalike audiences based on actual buyers. - Simplifying the checkout process with a social login discount. The discount incentive for users who use social login combines reduced friction in access with a concrete economic stimulus, simultaneously increasing the rate of identified users and conversion in the purchase process.
Who is Social Connect by PixelYourSite aimed at?
Social Connect by PixelYourSite is the right solution for any WordPress site owner or WooCommerce store owner who invests in digital advertising on Meta or Google and wants to improve the quality of their tracking data, reduce friction in user access, and increase the volume of conversions identified on their advertising platforms.
It's especially useful for WooCommerce store managers using Meta Ads who need to improve their EMQ score for the Meta Conversion API to work more effectively. It's also beneficial for performance marketing teams optimizing campaigns based on attribution data, who need that data to be as complete and accurate as possible. It's ideal for sites with communities or private access areas where reducing registration abandonment directly impacts user base growth. And it's perfect for any WordPress project already using PixelYourSite that wants to maximize the quality of the tracking data it sends to its advertising platforms.
Conclusion
Social Connect by PixelYourSite is the plugin that combines the social login experience with Facebook and Google in WordPress and WooCommerce with the power of enhanced ad tracking, providing the fb_login_id to Meta's Conversion API events to boost EMQ scores and improve campaign attribution and performance. With its native PixelYourSite integration, multiple login locations, social login discount in WooCommerce, Elementor compatibility, and full visual customization, this plugin serves as both a conversion and ad optimization tool.
If you already use PixelYourSite to manage your ad tracking and want your Meta data to be more accurate and your EMQ score higher, Social Connect by PixelYourSite is the piece that closes that cycle by identifying more users and sending that identity directly to your Conversion API.
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