Easy Digital Downloads MailChimp
Engage your audience by integrating your store with Mailchimp's eCommerce features.
Easy Digital Downloads MailChimp is amazing. So amazing that we use it ourselves for all of our own email marketing and automation needs. It is one of the most important services we use to grow our business and we cannot recommend it highly enough.
Subscribe customers to your lists
With Easy Digital Downloads MailChimp you can grow and engage your audience by taking advantage of all the features Mailchimp provides. First, you can automatically subscribe customers to specific lists and groups based on the items they've purchased. Additionally, your customers can opt-in to a list during checkout by simply checking a box.
Detailed e-commerce reports
With full support for Mailchimp eCommerce tracking, Easy Digital Downloads MailChimp also gives you access to eCommerce reporting and automation tools within your Mailchimp account. You'll be able to see which products are driving the most subscribers, as well as which Mailchimp campaigns are driving the most sales.
Segment your lists in many ways
With the eCommerce data sent from Easy Digital Downloads MailChimp, you will be able to create segments and groups that you can then use for future email campaigns. For example, you can create automated follow-up campaigns that sell your premium products only to those subscribers who purchased your basic or free downloads. Or you can send surveys to subscribers who bought only certain products. Or you can create one-time campaigns to send to all customers who bought your old product to let them know about your new one. The possibilities are endless!
Control your subscription process
You are the one who knows your business and your audience best. Easy Digital Downloads MailChimp allows you to control how and when customers subscribe to your list and whether or not they are sent a "double opt-in" email. That email gives them an opportunity to confirm their desire to join your list and helps ensure that you're only sending your campaigns to people who want to hear more from you.
Send purchase receipts through Mailchimp
Easy Digital Downloads automatically sends fully customizable purchase receipts to customers after purchase, with no plugins required. But there are some features that Mailchimp offers that can make it beneficial to rely on their service to deliver these important emails. These include:
- Improved deliverability. Mailchimp's email deliverability is second to none. If you're sending a high volume of email and/or have delivery issues, trusting Mailchimp to handle them will be a smart move.
- Use email templates from Mailchimp. The email templates that Mailchimp offers are beautiful and easy to customize. If you want your purchase receipts to look like the rest of the emails you send to your subscribers, this integration makes it possible.
- A/B tests. With Mailchimp, any email campaign can be set up to send multiple alternate versions and compare their results so you can see which version performs best. By using this extension, you can run tests to find out exactly how to optimize your purchase receipt emails.
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